The Northern Lights are never guaranteed… except with us.
As Lapland’s Original Aurora Hunters™, our family has lived in Lapland for 20 generations since the 1600s. With Tripadvisor’s Best of the Best 2025 Award (first-ever in Lapland, top 1% worldwide) and Travelers’ Choice 2025 (top 10% worldwide), Arctic GM is the most trusted Northern Lights tour operator in Rovaniemi.
Unlike ordinary tours, we don’t limit your night to a few hours. With unlimited mileage and time (typically 6–10 hours), and a proven 99% success rate, we go wherever the Aurora shines — even across borders if needed.
Why Choose Arctic GM?
Heritage & Awards
20 Generations of Lapland Heritage – The Original Aurora Hunters™, since the 1600s
Tripadvisor Best of the Best 2025 – First-ever recipient in Lapland, top 1% of 8 million companies worldwide
Tripadvisor Travelers’ Choice 2025 – Top 10% worldwide, awarded for consistent excellence
Trust & Guest Confidence
50,000+ Happy Guests – Over 7,500 verified 5-star reviews
15-Person Customer Service Team – Fast replies, 7 days a week — no bots, no call centers
Full-Service Arctic Experience – Never outsourced; every detail handled in-house
Comfort & Safety
Luxury 2025 4x4 Fleet – Your own premium Ford Tourneo van with leather interiors, heated comfort & extra legroom
Private Experience – Just your group, no strangers — 100% flexible to your pace
Certified & First-Aid Trained Guides – Fully insured, backed by €1,000,000+ liability coverage
Aurora Hunting Expertise
150+ Team Members Across Lapland – With family & team members in Finland, Sweden & Norway, we know the real weather on the ground — even when satellites and apps get it wrong
24/7 Aurora Monitoring – Back office combines satellite forecasts, weather models & live reports from our field teams
Professional Photography Included – Your guide is also your dedicated photographer, capturing your private night in DSLR quality
The Experience
Your night begins with a private pickup from your accommodation in Rovaniemi. Step into your own 2025 premium heated 4x4 minivan, where your personal guide — also your photographer — welcomes you.
Throughout the night, our back office coordinates live updates from 150+ team members and family across Lapland. This unique network ensures we always know where skies are clear. If conditions shift, we move too — sometimes across borders — until the Aurora appears.
With a private tour, the entire night is tailored to you: stop when you want, move when you want, and enjoy the silence of Lapland’s wilderness with no strangers around.
And when the Northern Lights appear, you’ll stand beneath the Arctic night sky while your guide captures professional DSLR photos just for you. Warm drinks, light snacks, and thermal clothing keep you safe and comfortable, even in –40°C.
Most other tours last 3–4 hours. We stay out as long as it takes — usually 6–10 hours — until you succeed.
What’s Included
Private pickup & drop-off from your accommodation in Rovaniemi
Professional private Northern Lights guide & photographer
Premium private 2025 4x4 van (heated, leather interiors, extra legroom)
Professional DSLR photos (delivered securely online)
Thermal overalls
Hot drinks & light snacks
Unlimited mileage & time (typically 6–10 hours)
Join Lapland’s Most Trusted Aurora Hunters
For over 400 years, our family has lived under the Arctic sky, passing down knowledge of its landscapes and weather. Today, Arctic GM combines this heritage with modern comfort and safety to deliver the world’s most successful Northern Lights experience. Also available in Levi, Tromsø & Kiruna.
Don’t leave your dream night to chance — join the Original Aurora Hunters™ on a private Northern Lights tour in Rovaniemi and witness the Aurora Borealis the way it was meant to be seen.
