The Reindeer Safari is one of Lapland's most authentic winter experiences — and with Arctic GM, you'll discover it with a family of Sámi heritage, where reindeer herding knowledge and traditions have been passed down through generations. This isn't a tourist show, but a genuine connection to a living tradition, from Arctic GM, Lapland's Original Aurora Hunters™, whose family has lived here for 20 generations since the 1600s.
Heritage & trust
- 20 generations of Lapland heritage, since the 1600s
- Tripadvisor Best of the Best 2025 — first-ever recipient in Lapland, top 1% of 8 million companies worldwide
- Tripadvisor Travelers' Choice 2025 — top 10% worldwide
- 50,000+ happy guests, with over 7,500 verified 5-star reviews
The experience
Your journey begins with pickup from your Rovaniemi accommodation in a brand-new 2025 luxury 4×4 van. On arrival, you'll be welcomed by herders and introduced to their reindeer herd.
Step into a traditional sled and glide 2.5 km across snowy forests at the gentle pace of your reindeer team, taking in the silence of Lapland's wilderness.
Afterwards, gather inside a traditional kota by the fire. Warm up with hot drinks, listen to stories from the herders, and receive your own Reindeer Driving License — a playful souvenir of your Arctic adventure. To finish, step outside to feed the reindeer and spend more time with these gentle animals before returning to Rovaniemi.
Small groups & comfort
- Max 8 guests for a personal, relaxed pace
- Transfers in a heated 2025 luxury 4×4 van with extra legroom
- Thermal overalls to stay warm in Arctic conditions
What's included
- Pickup and drop-off from your accommodation in Rovaniemi
- Transfers in a brand-new 2025 luxury 4×4 van
- 2.5 km reindeer sled ride
- Meet and greet with reindeer
- Official Reindeer Driving License certificate
- Thermal overalls
- Hot drinks
- Small groups (max 8 guests)
- Distance: 2.5 km reindeer sled ride
